Alexander Blackie to take over responsibility for Audi Sport customer racing Asia


  • Blackie will take the position on July 1
  • Audi China thanks incumbent Martin Kuehl for nine successful years
  • Customer racing programme nearing restart in Asia

Beijing, June 30, 2020 – Alexander Blackie has been appointed Manager of Audi Sport customer racing Asia, effective July 1, 2020. He succeeds Martin Kuehl who, after nine successful years with Audi China, returns to Germany.

“Alexander Blackie knows our motorsport programme inside out. His experience and familiarity with our teams and customers make him the ideal successor to take over the responsibility for Audi Sport customer racing Asia,” said Lu Yi, Executive Vice President Sales and Marketing, Audi China. “We also would like to extend our thanks to Martin Kuehl for his nine successful years with Audi China, and wish him all the best for his future endeavors.”

Blackie joined Audi China in 2016 to become Spokesman for Audi Sport customer racing Asia after working with a number of marques in the Asian customer racing field. The London-born Briton has since been a central figure in the development of Audi’s pan-Asia motorsport platform.

“Offering an innovative, viable and attractive platform for our customers, teams and partners in the region remains our top priority,” said Alexander Blackie. “I look forward to continuing our work together and seeing everyone again at the track when the season restarts.”

Kuehl joined Audi China in 2011 as the company’s Spokesman and Head of Corporate Communications. In this position he was also part of the management team for the Asian motorsport project since its inception in 2012 with the launch of the Audi Sport R8 LMS Cup. In 2017, Kuehl took over the responsibility for Audi Sport customer racing Asia and successfully broadened the platform culminating in over 300 Audi customer entries across races in Asia in 2019. The Hamburg-born German has now decided to put a stronger focus on his family.

Audi Sport customer racing Asia is currently gearing up for the restart of the racing season with a number of regional series having announced revised calendars which commence in the coming months.